Autorenarchive: Susanna


Forrester Empowered Preview
(Source: Forrester Tool)
Today we learned about Forrester Empowered – a social media tool that enables you to classify consumers into seven overlapping levels of social technology participation. Based on Forrester’s Consumer Technographic survey data, you can monitor how social participation varies among consumers globally and plan a targeted social technology strategy. Comparing […]

Forrester Empowered